Women are constantly finding themselves inundated with diet culture, thinly veiled as “wellness hacks”. With the resurgence of “skinnytok” and “before/afters”, you’d think we were back in the early 2000s: the days of SnackWell’s, Atkins shakes, or that one photo of Jessica Simpson which we were all told was the worst a woman could possibly look.

Rant time. It’s called the diet industry for a reason. Since the introduction of GLP-1 medications (like Ozempic) for weight loss, the $76 billion diet industry has ballooned to an estimated $90 billion. In order to sell products and turn profit, any industry must convince you there is a problem that needs solving. Women who honor their bodies and have loving relationships with themselves don’t make good consumers. Women who are sold unrealistic beauty standards, disordered habits, and insecurity do. The media is the diet industry’s best marketing/salesperson duo, and it has only advanced over time. Fat-shaming printed tabloids have passed the baton to social media, which is more unavoidable and ubiquitous than ever. So next time you are being sold some supplement or weight loss strategy, I want you to understand why. Is it because there is something wrong with you? Of course not.

Your body is not the problem. It never was.

Our culture keeps women distracted with their bodies so they don’t have time to think about who they are or what they want out of life. That ends here. There are so many more important and interesting things about a woman than what her body looks like.

Here, we center that.

Here, food is a source of nutrients, nourishment, joy, social connection, culture, and self expression.

Here, exercise and movement can be free, fun, and restorative.

Here, health and wellness include consumption of calories and nutrients, water intake, and prioritization of sleep, stress reduction, movement, and rest. (psst: these things don’t cost anything, which is why they aren’t being sold to you). 

The next time you criticize yourself, I want you to ask yourself: “who benefits from me treating myself this way?”

It’s time to take up space.

We’re tired of the idea that a woman’s body is only worthy if it can provide something for somebody else (i.e. creating life, looking hot, or providing pleasure). We practice using a Health at Every Size (HAES) approach, embracing your body exactly as it is and fostering a relationship with food and movement that feels good to you. Rather than focusing on weight loss or fitting into narrow beauty standards, we  support you in honoring your body, no matter its size, and learning to trust yourself again. It’s about letting go of restrictive diets and guilt around eating, and instead, finding joy in nourishing yourself and moving in ways that feel empowering. Through this compassionate and non-judgmental approach, we help you challenge negative beliefs about your body, heal from past struggles, and create a healthier, more loving relationship with yourself. You deserve to feel at peace in your own skin and live a life that’s not dictated by the scale.